The five-minute window decides who wins the job
Your ad budget buys the click. What happens in the next five minutes decides whether it becomes work. The agent replies immediately across SMS, email and voice, qualifies the enquiry, and offers a time.
New web enquiry
Bathroom leak, LS6 · via website form
Slot held · 2pm today, LS6
Passed to Gary, no one touched a keyboard
Where the money burns
First in the conversation, first in the running
An enquiry answered while the buyer is still deciding is a different enquiry from one answered tomorrow. Nothing about the lead changed; only who reached it first did.
Why speed decides the lead
Independent industry research, not our own results. The lead-response research is US and dates from 2007 to 2011; we cite it as research, not a current benchmark.
The MIT/InsideSales Lead Response study found the odds of qualifying a web lead are 21x higher when it is called within 5 minutes rather than 30.
Source: MIT / InsideSales.com, 2007
HBR research on 1.25M leads found firms contacting a lead within an hour were nearly 7x as likely to qualify it as firms an hour slower.
Source: Harvard Business Review, 2011
In HBR’s audit of 2,241 US companies, average lead response time was 42 hours, and 23% never responded at all.
Source: Harvard Business Review, 2011
What it actually does
The slot that gets filled while they are still deciding
A reply in seconds is only useful if it ends somewhere. It ends here: a confirmed time in your diary, before the enquiry has cooled.
Where a slow reply costs the most
Each vertical listed with the job worth taking off your team first.
- Explorer
Home Services & Trades
Answer the phone from the top of a ladder.
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Legal
Every enquiry handled like it might be your biggest case.
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Financial Services
Qualify every enquiry before it reaches an adviser.
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Insurance
Catch the renewal call nobody got round to.
- Explorer
Logistics
Stop answering "where is my delivery?" by hand.
- Explorer
Retail & Consumer
Answer the questions that decide the sale.
- Explorer
Travel & Hospitality
Take the booking while the phone is still ringing.
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Speed to lead
Before you let it answer for you
You decide. Point us at the enquiries that already come in through your website forms, Google and Meta lead ads, and landing pages, and when one of those lands the sequence starts. We agree the exact sources with you during setup, so the agent only follows up on enquiries you actually want worked, not every contact in your inbox.
The follow-up goes to people who have just contacted you and asked to hear back, which is the basis speed-to-lead automation relies on. We set the agent up to follow UK GDPR and PECR: it identifies itself, honours opt-outs, and stops on request. We do not buy lists or cold-contact strangers, and we will not switch off the parts that keep you compliant to make the numbers look better. If you also work leads under other regimes, such as US TCPA for American enquiries, we configure consent and timing to match.
It thanks the person for their enquiry, names your business so it never reads as spam, and moves straight to booking or answering the one thing keeping them on the fence. It is written in your voice, not a generic template, and you approve every word before anything goes live. The aim is a reply that sounds like your best receptionist on their fastest day.
Yes. The wording, the questions it asks, the booking rules, and when it should back off are all yours to change, and we make the edits with you rather than hiding them behind a portal you cannot reach. When your offer or availability changes, the follow-up changes with it. Nothing about your agent is locked away from you.
No. You set the hours the agent is allowed to contact people, and it holds anything that arrives outside them until an acceptable time, so a 2am enquiry is answered first thing rather than at 2am. Quiet hours, weekends, and bank holidays are yours to define. Speed matters, but not at the cost of texting someone in the middle of the night.
The agent handles the back-and-forth it is set up for, qualifying the enquiry and booking the slot, and the moment a question falls outside what you have given it, it hands over to a person with a written summary of the conversation so far. You choose who that reaches and how quickly. A real conversation is never left stranded with a bot that cannot help.
Be first to every lead you already paid for
Your ad budget buys the click. Slow follow-up burns it. Schedule a setup call and we will wire the follow-up.
Reputation automation first. The full front office when you need it.
We run your review requests, AI-drafted replies on Google Business Profile and Facebook, and repurposing as a steady process — and we design, build, and run the AI agents that answer, qualify, chase, and rebook alongside it. Start with reputation, or hand us the whole front office.
Voice AI Receptionist
Answers every call in seconds and books the job, around the clock.
Picks up every call, day or night
No hold music, no voicemail. Every inbound call is answered and handled, around the clock.
Books directly into your calendar
The agent checks your real-time availability and books the appointment without any staff involvement.
Sounds human, trained on your tone
We train the voice on your actual scripts, FAQs, and service descriptions, so every caller feels heard.
Speed-to-Lead Automation
Replies to every new enquiry in seconds, before it goes cold.
Replies the moment a lead submits
As soon as a form comes in, the agent fires a personalised SMS, email, or call, not twenty minutes later.
SMS, email, and voice fallback
We sequence across channels automatically. If SMS does not land, voice follows, then email.
Beats slower competitors to the reply
The business that answers first usually wins the job. We make sure that business is yours.
Database Reactivation
Wins back dormant customers with a natural check-in call.
Outbound calls to dormant customers
We upload your customer list and the agent reaches out with a natural check-in, no robocall scripts.
Personalised from your knowledge base
Every call references the customer's history, last service, and your current offers, so it feels relevant.
Books straight into your calendar
When a dormant customer is ready to return, the agent books them in on the spot, with no staff time.
AI Lead Generation
Captures and qualifies every enquiry, not just the traffic.
Captures every enquiry, not just the click
Web chat, forms, and calls funnel into one qualified pipeline instead of scattering across inboxes.
Qualifies before it reaches you
The agent asks your qualifying questions up front, so your team only spends time on leads worth it.
Routed to the right place
Qualified leads land in your dashboard with the full conversation attached, then flow to the CRM you use.
Custom AI Development
Bespoke AI agents, built by an engineer who spent twelve years building systems for global banks.
Bespoke agents, built to spec
When an off-the-shelf agent is not enough, we design one around your workflow, your data, and your tools.
Twelve years of bank systems behind it
Twelve years building production systems for financial institutions, applied to your automation.
Shipped, monitored, iterated
We deploy, watch it in production, and refine, rather than handing over a demo and walking away.