Services · Database reactivation

Your next month of bookings is already in your customer list

The people who already bought from you are the warmest pipeline you have, and the least worked. The agent runs a natural check-in through the dormant rows on your rules, and hands you the ones worth a call.

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Reactivation agent

Hi Priya, it is Marsh & Fenn Insurance. Your home cover lapsed back in March, and premiums have moved since. Would a quick no-obligation comparison be useful? Reply STOP to opt out.

Customer

Go on then, what would it be now?

Reactivation agent

Happy to sort that. One of our advisers can talk you through a figure directly. Does tomorrow afternoon suit, or is the morning easier?

Customer

Afternoon is fine.

Reactivation agent

Booked for 2pm tomorrow. I have passed your details to Dan, who will have the comparison ready. Thanks Priya.

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Revenue you already earned

The cheapest customer to win is the one you already had

Winning a new customer costs many times more than keeping one, and the list is sitting in your system already. What is missing is not intent, it is somebody with the hours to work it.

The economics of the customers you already have

Independent industry research, not our own results. Research on what an existing customer relationship is worth.

5–25×

Acquiring a new customer costs 5 to 25 times more than retaining an existing one (Harvard Business Review).

Source: Harvard Business Review, 2014

25–95%

Bain & Company research found that increasing customer retention by 5% increases profits by 25% to 95%.

Source: Bain & Company, via HBR, 2014

60–70%

Per the book Marketing Metrics (as reported by Forbes), the probability of selling to an existing customer is 60-70%, versus 5-20% for a new prospect.

Source: Marketing Metrics, via Forbes, 2013

What it actually does

The list, working row by row

Dormant customers regain ink as the agent reaches them. The rows that stay dormant stay dormant, because an honest run is not a full one.

reactivation · ledger

Die Plattformen, auf denen wir aufbauen

Wählen Sie eine Kategorie, um die Plattformen darin zu sehen – Zeile für Zeile: Was jede macht und wie weit unsere Integration mit ihr geht. Jede Reihe ist verantwortbar.

HubSpot
Contacts and pipeline the agent keeps current.

Verbindet sich mit

GoHighLevel
Agency CRM and pipeline the agent updates.

Verbindet sich mit

Salesforce
CRM records the agent syncs enquiries into.

Verbindet sich mit

Pipedrive
Sales pipeline the agent creates and updates deals in.

Verbindet sich mit

Zoho CRM
Contacts and leads the agent logs the call against.

Verbindet sich mit

Database reactivation

Working an old list, without annoying it

Either, and usually we start with the channel your customers already expect from you. For most lists a short, plain message opens the conversation, and a voice agent can follow up where a call fits better. We agree the channel and the opener with you before anything goes out, and every message says who it is from and how to stop.

Your list stays yours. It is hosted in the EU, on Hetzner Cloud in Nuremberg, Germany (EU), under UK GDPR, used only to run the campaign you asked for, and never shared or sold. You can ask us to delete it, and the responses along with it, at any time, and we do. We are a UK limited company and the ICO is our supervisory authority.

It sounds like a business getting back in touch, not a call centre reading a pitch. No pressure scripts, no false urgency, no pretending to be something it is not. The opener reminds the customer who you are, gives them a reason the timing might suit them, and makes it easy to reply or to opt out. You approve the wording before a single message goes out.

Immediately and permanently. Every message carries a plain way to stop, one reply is enough, and anyone who opts out is removed and never contacted again. Quiet hours are respected, so nothing goes out late at night or early in the morning. The point of reactivation is to be welcome, and honouring a no the first time is how it stays that way.

The reply comes to you. When a customer shows interest, the agent captures what they want and hands it to your team in the channel you already use, booking the next step where that is the right move. You are never left wondering what the campaign turned up: interested customers arrive as real, followed-up conversations, not a spreadsheet you still have to work through yourself.

Put your customer list back to work

Schedule a setup call and we will show you how reactivation would work on your own list.

What we do

Reputation automation first. The full front office when you need it.

We run your review requests, AI-drafted replies on Google Business Profile and Facebook, and repurposing as a steady process — and we design, build, and run the AI agents that answer, qualify, chase, and rebook alongside it. Start with reputation, or hand us the whole front office.

Start onboarding
Voice AI Receptionist
Preview
24/7
Always on
EN + more
Multilingual
One place
Calls + bookings
Call answered
Availability checked
Appointment booked

Voice AI Receptionist

Answers every call in seconds and books the job, around the clock.

Picks up every call, day or night

No hold music, no voicemail. Every inbound call is answered and handled, around the clock.

Books directly into your calendar

The agent checks your real-time availability and books the appointment without any staff involvement.

Sounds human, trained on your tone

We train the voice on your actual scripts, FAQs, and service descriptions, so every caller feels heard.

Speed-to-Lead Automation
Preview
3 channels
SMS, email, voice
On submit
No delay
Auto
Follow-up sequence
Enquiry received
Reply sent
Consultation booked

Speed-to-Lead Automation

Replies to every new enquiry in seconds, before it goes cold.

Replies the moment a lead submits

As soon as a form comes in, the agent fires a personalised SMS, email, or call, not twenty minutes later.

SMS, email, and voice fallback

We sequence across channels automatically. If SMS does not land, voice follows, then email.

Beats slower competitors to the reply

The business that answers first usually wins the job. We make sure that business is yours.

Database Reactivation
Preview
Outbound
You reach out
Your list
From your CRM
Tailored
Real history
Outbound call placed
Dormant customer reached
Appointment rebooked

Database Reactivation

Wins back dormant customers with a natural check-in call.

Outbound calls to dormant customers

We upload your customer list and the agent reaches out with a natural check-in, no robocall scripts.

Personalised from your knowledge base

Every call references the customer's history, last service, and your current offers, so it feels relevant.

Books straight into your calendar

When a dormant customer is ready to return, the agent books them in on the spot, with no staff time.

AI Lead Generation
Preview
Chat + forms
Every source
Vetted
Before you see it
Routed
To your dashboard
Enquiry captured
Lead qualified
Routed to your team

AI Lead Generation

Captures and qualifies every enquiry, not just the traffic.

Captures every enquiry, not just the click

Web chat, forms, and calls funnel into one qualified pipeline instead of scattering across inboxes.

Qualifies before it reaches you

The agent asks your qualifying questions up front, so your team only spends time on leads worth it.

Routed to the right place

Qualified leads land in your dashboard with the full conversation attached, then flow to the CRM you use.

Custom AI Development
Preview
Bespoke
Your workflow
Your stack
Your tools
Shipped
Not a demo
Scoped with you
Built to spec
Shipped and monitored

Custom AI Development

Bespoke AI agents, built by an engineer who spent twelve years building systems for global banks.

Bespoke agents, built to spec

When an off-the-shelf agent is not enough, we design one around your workflow, your data, and your tools.

Twelve years of bank systems behind it

Twelve years building production systems for financial institutions, applied to your automation.

Shipped, monitored, iterated

We deploy, watch it in production, and refine, rather than handing over a demo and walking away.